Following the creation of the consumer-level digital still camera market by the CASIO QV-10, a large number of other manufacturers quickly jumped in and competition immediately became fierce. When there is the entry of other companies into the fray, CASIO was then determined to create a product that embodied the new potential of the digital camera. This is what led to the stunning EXILIM EX-S1 card camera in 2002, which embodied the concept of "wearability," and was designed to be thinner than anything the digital camera world had ever seen before. Its innovative design opened up a whole segment of new digital camera users.

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